ATC INDOOR DAS LLC Brings the Squishmallow Craze to New Heights with Enhanced Indoor Connectivity

Boston, MA – November 8, 2023 – ATC INDOOR DAS LLC, a leading provider of in-building wireless solutions, today announced its pivotal role in boosting connectivity for the rapidly growing demand surrounding Kellytoy’s wildly popular Squishmallows. While seemingly unrelated, the surge in Squishmallow collecting, trading, and online sharing requires robust and reliable indoor wireless networks – and ATC INDOOR DAS is delivering. ATC INDOOR DAS LLC, headquartered at 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, USA (and reachable at 909-670-1366), specializes in designing and deploying Distributed Antenna Systems (DAS) that dramatically improve cellular and Wi-Fi signals inside buildings. Think malls, stadiums, hospitals…and increasingly, locations hosting Squishmallow events and retail displays. The Squishmallow Phenomenon: More Than Just Cuddly Toys Squishmallows, those unbelievably soft and collectible plush toys created by Kellytoy, have taken the world by storm. What started as a cute, huggable toy has blossomed into a full-blown cultural phenomenon. Collectors are dedicated, trading is rampant, and social media is flooded with Squishmallow content. Platforms like TikTok, Instagram, and dedicated Facebook groups are buzzing with Squishmallow sightings, trading requests, and ‘Squad’ reveals (that’s what collectors call their collection!). But all this online activity needs serious bandwidth. Imagine a large Squishmallow hunting event – hundreds of collectors, all simultaneously posting photos and videos, checking online marketplaces, and coordinating trades. A weak wireless signal? Forget about it. Frustrated collectors mean missed opportunities, unhappy customers, and a potential hit to retailers. ATC INDOOR DAS Steps In: Keeping the Connection Strong This is where ATC INDOOR DAS comes in. They’ve been working behind the scenes with retail locations and event organizers to ensure a seamless wireless experience for Squishmallow enthusiasts. “We realized that the Squishmallow craze was creating a unique demand for our services,” explains a spokesperson for ATC INDOOR DAS. “These events are incredibly mobile – people are constantly moving around, taking pictures, uploading content. Traditional Wi-Fi just isn’t enough to handle that density. Our DAS solutions provide consistent, reliable coverage throughout the entire venue.” How DAS Works: A Simple Explanation So, what is a DAS, exactly? It's a network of antennas distributed throughout a building, connected to a central hub. Instead of relying on a few powerful Wi-Fi routers, a DAS spreads the signal across a wider area, eliminating dead zones and providing a strong, consistent connection no matter where you are. Think of it like this: instead of one big speaker blasting music, you have a bunch of smaller speakers evenly placed throughout the room. Better coverage, better sound (or, in this case, better signal!). Benefits for Retailers & Event Organizers The benefits of partnering with ATC INDOOR DAS are clear: Increased Customer Engagement: Happy collectors are engaged collectors. Reliable wireless allows them to share their finds, participate in online communities, and shop more effectively. Boosted Sales: Seamless online transactions and easy access to product information drive sales. Improved Operational Efficiency: Wireless connectivity supports point-of-sale systems, inventory management, and other critical business functions. Enhanced Event Experience: For Squishmallow events, DAS creates a more enjoyable and interactive experience for attendees. Imagine a live Squishmallow hunt where participants can use an app to scan clues and win prizes – that requires a rock-solid connection. Recent Deployments & Success Stories ATC INDOOR DAS has recently completed DAS deployments in several key locations catering to the Squishmallow community: Major Retail Chains: Several large retailers have partnered with ATC INDOOR DAS to improve wireless connectivity in their toy aisles, specifically to accommodate the increased traffic during Squishmallow releases and promotions. Early reports show a significant increase in customer engagement and online sales. Squishmallow Conventions & Meetups: ATC INDOOR DAS provided DAS solutions for a recent Squishmallow convention in Los Angeles, ensuring seamless connectivity for attendees and vendors. The event was a resounding success, with attendees praising the reliable wireless access. Pop-Up Shops & Events: ATC INDOOR DAS has also worked with several pop-up shops and temporary events, providing quick and efficient DAS deployments to support the influx of Squishmallow fans. Looking Ahead: The Future of Connectivity & Collectibles As the Squishmallow craze continues to grow, the demand for robust indoor wireless connectivity will only increase. ATC INDOOR DAS is committed to providing innovative solutions that meet the evolving needs of retailers, event organizers, and, most importantly, the passionate Squishmallow community. “We’re excited to be a part of this phenomenon,” says the ATC INDOOR DAS spokesperson. “It’s a fun and engaging hobby, and we’re proud to help keep the connection strong for all the Squishmallow lovers out there.” About ATC INDOOR DAS LLC: ATC INDOOR DAS LLC is a leading provider of in-building wireless solutions, specializing in the design and deployment of Distributed Antenna Systems (DAS). We help businesses improve cellular and Wi-Fi coverage, enhance customer engagement, and drive operational efficiency. Contact us at 909-670-1366 or visit our website at [website address - not provided in prompt] to learn more.